About Us

For over 100 years the Norton name has been synonymous with boating and fishing in Wisconsin. Five generations of Norton’s have helped to fulfill the dreams of boaters. Dave and Krista Norton, along with their staff, pledge to continue that tradition.

Fishing is in the Norton blood. Dave’s father, the late legendary Fishing Hall of Fame inductee Bud Norton, instilled in Dave all the fishing knowledge anyone could ever want. Dave happily shares this knowledge every day with his customers, either when helping them to select a new boat or when answering questions about fishing.

We invite you to share in the family tradition by calling or stopping in. You’ll gain valuable insight from Dave, Krista and the staff at Norton’s Dry Dock. Whether you are interested in purchasing a new Lund fishing boat or a Premier Pontoon boat for cruising with your friends, or just want to chat about the hottest spots for anglers on the lake, we look forward to your call or visit.